We research every exhibitor before the doors open, so our conversations start with your business instead of our pitch. Here is what public sources told us about Trac-Rite Door.
Makes USA-built steel roll-up doors, hallway systems, partitions and lockers. It sells to self-storage, boat/RV storage and commercial/industrial facility owners and builders.
Founded
1981
Headquarters
Sun Prairie, WI
People
~350 est.
Revenue
$100-250M est.
Locations
3
Ownership
Part of TBS
What you sell
Rollup Doors
Leadership we found
Brad RelfordPresident and CEO, Trachte Building Systems…
Kellen AndersonVice President of Sales, Trac-Rite Door
Larry PribylChief Financial Officer, Trachte Building…
Jeff LloydSouthwest Regional Sales Manager, Trac-Rite
Efrain FernandezRegional Sales Manager, Southern U.S. and…
Your technology, from the outside
Business systems
SalesforceCRMPaycomHR / payrollERP, CRM
Public DNS & web
Microsoft Entra IDIdentity and devicesMicrosoft IntuneIdentity and devicesMicrosoft 365EmailAmazon SESEmail marketingWordPressWebsiteGoogle Tag ManagerWeb analytics
On the record
2007-08-29: Trachte Building Systems and subsidiaries (Trac-Rite Door, Fire Facilities) became 100% employee-owned via ESOP
2020-12-16: Trachte acquired Roof Mart, Made Right and Metal Land (Vernon, Alabama), adding a Southeast plant
2026-03-13: Rebrand and launch of TBS as parent holding company
Why we think you're here
Self-storage doors are a major METALCON category, and its developer and builder customers attend.
What we'd build for you in RapidDashboard
Group P&L and margin by brand
Order backlog, lead time and on-time shipment by plant
Quote-to-order win rate and pipeline by region and sales manager
Steel coil usage, scrap and inventory days across WI and AL plants
Fed live fromERPQuoting/CRMSteel coil and inventoryShop-floor throughputQuickBooks or ERP financials
We'll put the dashboards above on screen with sample data shaped like yours, and show what it takes to feed them from your own systems. Pick a time at Booth 570 or a video call after the show.
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Who else should see this?
The owner, the CFO, whoever runs operations. Send them your file in a tap.