Diamond Vogel, Inc.

Who you are

Manufactures architectural, industrial, coil, farm-and-home, aerosol and traffic coatings sold through company stores and to OEMs and metal panel coaters.

Founded: 1926
Headquarters: Orange City, IA
People: ~800 est.
Revenue: $250-275M est.
Locations: 8
Ownership: Family-owned

What you sell

CoatingsCoatings/FinishesCoil CoatingsPaint & Coatings

Leadership we found

Jeff PowellCEO and President
Drew VogelChairman
Mark VogelVice President, Corporate Business…

Your technology, from the outside

Business systems

Power BIBI / reporting

Public DNS & web

KnowBe4SecurityApple BusinessIdentity and devicesMicrosoft Entra IDIdentity and devicesMicrosoft IntuneIdentity and devicesMicrosoft 365EmailBarracudaEmail securitySendGridEmail marketingGoogle AnalyticsWeb analyticsGoogle Tag ManagerWeb analyticsAmazon Web ServicesHosting / CDN

On the record

2025-09: divested architectural retail stores to Spectrum Paint (11 locations; 8 stores in central Iowa assumed)
2025-03: formed Consumer Coating Solutions business unit for Old Masters and Van Sickle
2023: acquired aerosol plant in Menomonee Falls WI (per baseline; not independently verified)
Trade shows: American Coatings Show 2026

Why we think you're here

Sells coil and metal coatings to metal panel and building manufacturers.

What we'd build for you in RapidDashboard

Industrial service-center inventory and fill-rate by location
OEM account sales and margin by product line
Plant yield, batch cycle time and on-time delivery
Sales and margin by brand for the new Consumer Coating Solutions unit

Fed live fromERPcolor-match and…service-center inventoryOEM customer sales

See it on your data: book 20 minutes

Book a meeting

20 minutes on Diamond Vogel, Inc.'s numbers.

We'll put the dashboards above on screen with sample data shaped like yours, and show what it takes to feed them from your own systems. Pick a time at Booth 570 or a video call after the show.

When suits you? Wed Oct 7, morning at Booth 570 Wed Oct 7, afternoon at Booth 570 Thu Oct 8, morning at Booth 570 Thu Oct 8, afternoon at Booth 570 Fri Oct 9, morning at Booth 570 Fri Oct 9, afternoon at Booth 570 A 20-minute video call after the show

Your name Work email Phone optional Your role optional Anything we should look at first? optional

For Diamond Vogel, Inc., booth 1264. We reply by email, usually the same day.