Recon file · METALCON 2026 Coulee TechRapidDashboardAIBMM Certified Coach

Recon file · Rollforming & Plant Equipment

Hayes International

Rollforming and metal-processing equipment manufacturer · bradburygroup.com

Booth71710′ × 10′

We research every exhibitor before the doors open, so our conversations start with your business instead of our pitch. Here is what public sources told us about Hayes International.

Who you are

Panel mills, purlin mills, custom roll formers and slitting equipment for metal building manufacturers, roofing producers and steel fabricators in 90+ countries.

Headquarters
Rotorua, New Zealand
People
~750 est.
Revenue
~$155M est.
Locations
16
Ownership
Part of The Bradbury Co., Inc.

Leadership we found

  • David CoxCEO, The Bradbury Group
  • Bruce WeaverChief Financial Officer, The Bradbury Co.…
  • Ryan DurstPresident, The Bradbury Co., Inc.
  • Matt WernerSenior Manager of Global Marketing and Sales
  • Shawn HuffmanSales Manager, Beck Automation
  • Brett BarberGeneral Sales Manager

Your technology, from the outside

Business systems

ADP Workforce NowHR / payrollBeck Automation

Public DNS & web

Microsoft 365EmailHubSpotWebsiteGoogle AnalyticsWeb analyticsCloudflareHosting / CDNGoDaddyDNS

On the record

  • 1996: acquired American Machine & Rollform Tech
  • 1999: acquired Marion Die & Fixture; Hayes International joined
  • 2001: Beck Automation joined
  • Trade shows: back again at METALCON · Construction Rollforming Show 2026 · FENCE SHOW 2026 · FABTECH 2026

Why we think you're here

Sells panel and purlin mills to metal building and roofing manufacturers.

What we'd build for you in RapidDashboard

  • Quote pipeline and win rate by brand and show lead source
  • Machine order backlog vs. shop capacity by subsidiary
  • Job margin vs. quote for machine projects
  • Consolidated cash and AR across subsidiaries and currencies
Fed live fromERP per subsidiaryCRMProject/engineering dataShop-floor dataSpreadsheets
See it on your data: book 20 minutes

Book a meeting

20 minutes on Hayes International's numbers.

We'll put the dashboards above on screen with sample data shaped like yours, and show what it takes to feed them from your own systems. Pick a time at Booth 570 or a video call after the show.

When suits you?

For Hayes International, booth 717. We reply by email, usually the same day.

Share with a friend or associate

Who else should see this?

The owner, the CFO, whoever runs operations. Send them your file in a tap.

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