Sustainability

Diverting Material from Landfills. Running Cleaner. Reporting It.

Green Circle Recycling's sustainability story is built on operational performance — not just stated values. Annual tonnage, diversion rates, and fleet metrics back it up.

Annual Impact

Performance Metrics

tons diverted from landfill annually
diversion rate (material recovered vs. received)
22,000+
La Crosse County households served
+58%
throughput rate improvement 2022–2023

TODO: replace "—" placeholders above with values from Zach. Source: annual tonnage processed and WI DNR reporting.

Our Approach

Three Pillars of Operational Sustainability

CNG Fleet

Harter's Quick Clean-Up collection fleet has transitioned to compressed natural gas vehicles, reducing tailpipe emissions on every collection route across the Coulee Region.

TODO: add fleet size, CNG conversion percentage, and estimated CO₂ reduction once confirmed with Zach.

Advanced Sorting = Higher Diversion

Our optical sorter and two robotic sorting arms (installed 2023) reduce residual waste and increase material recovery per ton. Better sorting means more material reaches commodity markets instead of landfill.

TODO: add estimated residual percentage before and after 2023 upgrades.

Transparent Reporting

We provide diversion rate documentation to municipal partners, commercial clients with ESG reporting requirements, and Wisconsin DNR compliance filings. An annual diversion report is planned for publication.

TODO: add link to annual diversion report PDF once published (Phase 2 deliverable per strategy doc).

Wisconsin DNR

Recognized for Processing Rate Improvement

The Wisconsin DNR recognized Green Circle Recycling for a 58 percent increase in single-stream processing rate from 2022 to 2023 — one of the most significant facility-level improvements in the state during that reporting period.

TODO: add official DNR program name, citation, and link. Contact Zach for reference document.

Wisconsin's recycling framework requires MRFs to track and report diversion metrics annually. Green Circle Recycling maintains full compliance and provides documentation to municipal contract partners on request.

Need Diversion Reporting for Your Organization?

Commercial accounts and municipal partners can request diversion rate documentation. Contact us to discuss your reporting requirements.

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