Occupation. Marketing

Prove what's working. Kill what isn't. Ship faster.

HubSpotMarketoGA4SalesforceSemrushLooker

CAC, pipeline influence, content performance, and attribution. spread across your MAP, your analytics platform, and your CRM. RapidDashboard gives marketing a single view that connects spend to revenue without a two-day BI project.

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Sound familiar?

The CEO asks "what's our CAC?" and you have three different answers depending on which tool you pull from and which spend you include.
MQLs are up . But sales says lead quality is down. You don't have the data to confirm or refute that quickly, so the conversation stalls.
You know your best content pieces, but you can't connect them to pipeline closed. because HubSpot, GA4, and Salesforce all tell a different story.
Campaign performance reports take your analyst two days to assemble. By the time they're done, the campaign has already been running for two more weeks.

Try the demo: one prompt → full dashboard

Click a prompt. Charts and KPIs update for that scenario (sample data).

Generated from

"What is our blended CAC by acquisition channel this quarter. and which channels are above our $800 target?"

Blended CAC
$924
+$124 vs target
Best Channel
Referral
$290 CAC
Worst Channel
Paid Social
$1,840 CAC
  • Paid Social CAC at $1,840. 2.3× the target. Spend is $34K this quarter with 18 closes.
  • Referral program at $290 CAC and accelerating. 14 new closes this quarter vs 6 last quarter.
AI-generated report (sample)

Blended CAC is $924 vs the $800 target. Paid Social is the primary driver at $1,840 per acquisition. Referral is dramatically outperforming at $290 CAC and growing. Recommend shifting $15K of paid social budget into referral program incentives next quarter and re-evaluating Paid Social creative/targeting.

Generated from

"Show me MQL-to-SQL conversion rate by lead source over the last 6 months. which sources deliver the best qualified leads?"

Overall MQL→SQL
22%
-4pts vs last qtr
Best Source
Webinar
41% conversion
Worst Source
Content Syndication
6% conversion
  • Content syndication conversion dropped to 6%. 180 MQLs generated this quarter, 11 converted. High volume, low signal.
  • Webinar-sourced leads convert at 41% and close 28% faster. highest quality signal in the mix.
AI-generated report (sample)

Overall MQL-to-SQL conversion dropped 4 points. Content syndication is generating volume but poor quality. 180 MQLs with only 11 conversions. Webinar leads are the opposite: high intent, fast close. Recommend cutting content syndication budget in half and redirecting to webinar production and promotion.

Generated from

"Which content pieces drove the most organic traffic and pipeline influence this quarter?"

Content Published
24
This quarter
Top Piece Traffic
12.4K
Organic sessions
Pipeline Influenced
$680K
First-touch content
  • Top 3 content pieces drove 68% of all organic pipeline influence. strong concentration in comparison guides.
  • 14 of 24 published pieces generated fewer than 200 sessions. content velocity without quality filtering.
AI-generated report (sample)

Content velocity is high at 24 pieces this quarter, but 58% generated fewer than 200 sessions. The top 3 comparison guide formats drove 68% of organic pipeline influence. Recommend a content audit and shifting resources toward higher-leverage formats. fewer pieces, higher promotion budget per piece.

Generated from

"Show me revenue attribution by campaign this quarter. first-touch and multi-touch. and which campaigns drove the most closed revenue."

Mktg-Influenced Rev
$1.8M
56% of total
Top Campaign
Spring Webinar
$340K attributed
Paid Attribution
$420K
Multi-touch
  • Spring Webinar series generated $340K in first-touch attributed revenue. highest ROI campaign this quarter.
  • Q2 Google Ads campaign spent $48K with only $61K multi-touch attribution. lowest ROI in the paid mix.
AI-generated report (sample)

Marketing influenced 56% of closed revenue this quarter. The Spring Webinar series was the highest-ROI campaign. Google Ads delivered the weakest multi-touch ROI at 1.27× spend. Recommend pausing the underperforming ad sets and reallocating budget to the webinar and SEO programs that are producing disproportionate pipeline.

How we connect your systems

Marketing data is notoriously fragmented. your MAP, analytics, CRM, and ad platforms all have a different view of the same customer. We unify them in one private environment.

SystemWhat we pullConnection path
MAP (HubSpot, Marketo, Pardot)MQL volume, lifecycle stage, campaign performance, email metricsOfficial REST APIs. scheduled sync into your private data store.
Analytics (GA4, Amplitude)Sessions, conversions, content performance, traffic sourcesGA4 API / Amplitude export. web behavior data mapped to lead source.
CRM (Salesforce, HubSpot)Pipeline influence, closed revenue attribution, deal sourceVendor-supported APIs. marketing attribution linked to revenue outcomes.

What you can build

Demand & CAC

  • CAC by channel & campaign
  • Spend efficiency trends
  • Budget reallocation alerts

Funnel health

  • MQL→SQL conversion
  • Velocity by lead source
  • Stage conversion trends

Content performance

  • Traffic & pipeline influence
  • Content ROI ranking
  • SEO keyword trends

Marketing reports

  • Weekly demand gen summary
  • Monthly CMO board slide
  • Campaign post-mortems

First-party data, private by design

Marketing data includes customer behavior, competitive positioning, and campaign strategy. RapidDashboard keeps it in a private data store . shared with a vendor's model or multi-tenant analytics platform. Optional enterprise AI gives your team the natural language interface without expanding access to public-model training when configured to enterprise endpoints.

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